2014 started out big for us here at Mightyvites. Through 2013 we worked hard on phase 1 of a redesign of our hybrid invitations website, and around the new year we completed the phase and debuted it on the web. Does mightyvites.com look different to you? If you’ve been here before then it certainly should. We’ve made significant changes to the look and feel of the site as well as to the functionality. Here’s a overview of what’s new, and a peek into why we made the changes that we did:
A fresh new look and layout
The most visible change indeed. We have new colors, a new logo, a roomier layout, and a much cleaner and classier look. We simplified by doing things like shrinking our 13 step tour down to 6. We decluttered by moving the most important info to the top of the page and less critical links to the bottom. We updated content to make our hybrid invitations concept easier to understand, and did our best to showcase all images of our invitations.
A new design gallery
Our designs have never looked more lovely when viewed together on one page. Now the gallery showcases our invitation designs in a way that is much more representative of our product. We also reworked every design page by adding gallery navigation links and a vastly improved ecommerce experience. Now customers can pick and choose the paper products they need, add them to a cart, and checkout all without first having a Mightyvites account. That makes ordering much easier, and helps us serve customers faster.
A new way to RSVP
Previously our customer’s guests were instructed to go to a unique web address at mightyvites.com in order to RSVP (e.g. frankandlucy.mightyvites.com). The addresses were cumbersome to type in the address bar, and not easily found by Google or other search engines. Now guests can RSVP by going to any public page of mightyvites.com and clicking the RSVP button at the top of the page. That’s much easier, and should make invitation RSVPs a snap.
No more trial limit
On the old site prospective customers only had 10 days to try the Mightyvites Planner and online RSVP. Now there is no limit, making it easy for users to come back at anytime and give Mightyvites a try.
Not a complete rebuild of the site, but fairly close. I’ll save you the boring tech details, but let’s just say the site is standing on new, more stable legs and is optimized for growth and performance.
But we’re not talking about THOSE STDs. No, we’re talking about save the dates–you know, those preludes to a wedding invitation that you get in the mail about six months before the big day. Yeah, those STDs. We’ve made them before for customer weddings but until now you couldn’t purchase them through our gallery. Now save the dates are a product option on every design page in the gallery, making it easy to get a price for and checkout with those little calendar requesters. We even offer mail service for save the dates so customers don’t have to stamp, seal, and send them if they don’t want to.
You see them everywhere these days. Those weird, pixely squares on billboards, car decals, magazine ads, etc. If you know what they’re for you might zap it with your smart phone and be transported somewhere in the digital realm. They’re Quick Response (QR) codes, and they’re the fastest way to get somewhere on the web without having to make a single keystroke. That makes them perfect for an online invitation RSVP, and that’s why Mightyvites now offers QR codes as an optional detail on RSVP enclosures.
We’re excited to announce that we’ll be showcasing our invites at the Jenny Yoo Collection Fall Bridal Soirée. The event gives nearlyweds the opportunity to preview Jenny Yoo’s 2011 fall fashion show and meet with wedding professionals. As one of many vendors Mighty Nice will represent the invitation side of the Chicago wedding industry with our Mightyvites.
The event is October 7th at the Zhou B Art Center on Chicago’s South side. Festivities start at 6pm and will last until 8. During that time we’ll be hosting a table with: